Interlucid

Have you ever heard of a “sleep store” where you walk in, and instead of trying out mattresses, you can actually sleep in them? “Interlucid” is the name of a startup business that caters to the hard working, overwhelmed, over-time go-getters who just need some sleep. This business offers quiet, quaint, and clean places where they can sleep. Moreover, workshops on mindfulness, mental health and yoga are available. The identity branding of the company and its app seeks to illuminate the necessity and relief that a little bit of sleep can bring. The name was inspired by the words “interlude” and “lucid,” both of which embody what a bit of sleep can bring to customers.