XBOx: Safe Travels
Gamers are seen as homebodies but they actually explore many worlds on Xbox.
We flipped this common, yet limiting perception of our community to celebrate how well-traveled and adventurous gamers really are.
Claim Your Baggage Tags
Each OOH poster was inspired by a game’s travel destination. Whether a gamer plays on their PC or mobile, they can redeem their travel code on the Xbox Shop.
Travel Journal Entries
These print ads tell the stories of homebody travelers throughout their many adventures.
Greetings from a Traveling Homebody
With these direct-mailers, gamers can collect or send these in-game travel postcards to their other friends.
